Content marketing is an important marketing strategy, giving hoteliers the possibility to create engaging marketing content, reach their target audiences and show hotel facilities to guests and prospective customers.
Content marketing in hotel industry becomes more valuable with the rise of Airbnb. Today, plenty of holidaymakers are choosing to stay in one of the many rooms, city apartments or family homes that are listed on Airbnb. The tax firm RSM recently quoted some of Airbnb’s own statistics, which reveal £657m was earned by UK households in the year from July 2016 from the rental site – an average of £3,000 per Airbnb UK host.
Also, the growing popularity of apps and digital technologies, are changing the buying and content consumption behavior of Millennials. Today’s trippers search for travel destinations and accommodations without leaving own room.
Hotel industry is adapting to the changing reality accordingly. Hoteliers produce more high quality content – digital magazines, catalogs, city guides, brochures, etc. Visual elements like videos and photo galleries, highlight features and facilities of the hotel – restaurants, bars, swimming pools, golf arenas. They provide guests with reliable information and rich experience.
To know more about challenges and solutions that help hoteliers plan and execute effective content marketing strategy, read “The Future of Travel, Today” white paper.
You can access the white paper here.