Powering Up Event Marketing Collateral

  • By :
  • Category : Uncategorized

In the ever-challenging world of business, companies can no longer rely on merely one channel of marketing when it comes to engaging consumers with their brand. Although the digital realm of marketing has increased substantially in recent years, however print marketing continues to be the chosen medium when it comes to engaging consumers with a brand. Admittedly, online marketing allows for businesses to reach a broader market, however it lacks the element of tangibility which only the print medium can provide. The physical form of flyers, brochures and other such marketing tools continue to have an advantage over their digital counterparts which are dismissive and temporary, especially when it comes to events.

Further to this, when it comes to printed marketing collateral for events such as seminars, symposiums and conferences, the modern print design utilizes superior printing technology and materials which result in high quality marketing mediums. This inevitably supports the business’ primary advertising message to consumers and can be a stepping stone towards conversion into sales. In accordance with this, this article highlights key print formats which can be utilised at events to engage participants and potentially convert them into consumers of the product and/or service.

You can find the full blog on Print4Hospitality

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Content Marketing
Bing Increase Number of URLs Webmasters Can Submit

Bing increase in the number of URLs webmasters can submit to Bing to get their content crawled and indexed immediately. Webmasters should be able to see revised limit for their site on Bing webmaster tools portal (Submit URLs option) or by using the Get URL submission quota API.  Bing Blog and… We believe …

Social Media
Acquiring Customers with Facebook Ad Sequences

Amanda explains why the challenges marketers face in 2019 can create opportunities to lower their ad spend. You’ll also discover how to sequence Facebook ads to reflect the customer journey. What Is a Facebook Ad Sequence? It’s all about asking people for an email address or asking them to sign …

Best Booking Sites in 2018

Booking.com Gobibo Agoda Expedia In its annual round-up STAAH, a leading cloud-based platform that helps hoteliers acquire more guests online has revealed the top booking channels for hotels. The results are based on more than 12.9 million room nights that were processed on STAAH’s channel management platform in 2018 for …