Using data responsibly doesn’t have to weaken marketing strategies

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Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unforunately, much of the discussion of late has centered around controversies originating with the misuse or fraudulent nature of some data sources. But we shouldn’t let this cloud our collective judgment about how data can help businesses make better decisions.

When processes and strategies are in place to ensure the gathering and use of data is done responsibly, we can do right by consumers and brands. The benefits and opportunities made possible with accurate, well organized and actionable data will benefit the entire industry.

Brands must put data privacy at the forefront
Recently I was honored to speak at the Responsible AI/DI Summit where I addressed these issues and clarified the importance of brands ensuring that their consumer data strategies are a top priority. Brands have a responsibility to be forthright about the types of data they have access to, the permissible uses of… Read more at martechtoday.com

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